No.22
We decided to use our existing marketing channels. Granny had the movie theater crowd sewed up, Clyde was going to work the wash-and-dry crowd at the laundromat, and Lulu would concentrate on school cafeterias. But we weren't going to stop there. I was elected responsible for getting the model t-shirt produced, and for designing a Web site to help sell the shirts, and for the ultimate broadcast.

"If we get thousands of people coming out to hear Osama streaming over the web, how's he not going to show up?" I reasoned. Plus, he wouldn't necessarily have to divulge his location, which was key to the success of my plan. I gambled that the opportunity for Osama to speak to a ready-made audience of thousands would be as irresistible as a free-interest loan from the World Bank.

I got busy. I put down my water-bottle next to the computer. First I designed the t-shirt over the Internet, dragging and dropping text and pictures on a handy blank canvas of a white t-shirt. I choose colors, named my date, checking to make sure I wasn't setting a time during Ramadan, and gave the domain name of the site I was building to find more information. Since the domain hadn't been registered yet, I grabbed it: www.osamaspeaks.com. "Hear Osama on www.osamaspeaks.com, May 20, 2006."

Done. I had a highly satisfied sensation that was similar to winning a superbowl pool. I made a mental note to be sure to provide an audio file so whatever came together could be downloaded. Exhilerated, I took another swig of water. But suddenly, the light from my basement window shimmered before me in the shape of Lulu. Time slowed down. She touched my cheek with her hand. I can't remember anything else, except she set up my networks and made them run. Thank God I'm a geek.