No. 4 Hits the Floor
If I know how to do anything it's about establishing separate proprietary connections with partners. But partner is the operative word here. I had to figure out a way for the many to hook up with the few, the many in this case being, all my friends who were suffering from the same busy syndrome that was sending our social lives down the toilet, and the elusive Osama. Basically, everyone had to get on the same page so we could turn one over.

I decided to have a rally, a first megaphone point with one setting, which was always on loud. The local movie theater seemed like a good place. During the day, especially in the morning, the only thing it was filled with was stale popcorn. Plus, the owner was a progressive kind of guy who used the theater's marquee to exhort the public to impeach George Bush. I figured he wouldn't mind renting one of the smaller theaters to me at a cut-rate price, maybe even do a trade, just in case he needed some IT work on the theater's Web site.

I sent out email to all my friends and people who somehow were inhabiting my Outlook address book, about a seminar for IT professionals that had to do with outsourcing messages. Was I being misleading? Well, not necessarily. I was only handing over one jig-saw piece of the puzzle. But mostly, I wanted to make it possible for my friends to get an hour off from their jobs, just in case they weren't working from home like me and able to shift for themselves. I was giving them a way to sell this thing to their managers. "C'mon, a free seminar. It'll only be an hour." Everyone knows that most programmers eat by 11am. I called the meeting for 10:00am.